The 72nd Annual Fiesta Parade will be held on Saturday, September 20, 2025. The parade will begin at 1:00 p.m. in Rock Falls and end in Sterling. Following the parade, the SVACC Hispanic Business Leaders Committee (HBLC) will organize a celebration at Sterling Marketplace from 3:00 p.m. to 6:00 p.m. with music, activities, food, and vendors.
